

PULLMAN ON THE PARK REFURBISHMENT
A live refurbishment of Pullman on the Park, filmed on an active construction site through the COVID-19 pandemic. A six-part video series for INTREC Management covering the team, the build and the process from pre-production to completion.
CASE OVERVIEW
The Client
INTREC Management
The Challenges
Filming at a live construction site during the COVID-19 pandemic.
The Outcome
Six videos covering multiple aspects of the build and processes.
The Pullman on the Park Hotel is located adjacent to the iconic MCG in Melbourne, with spectacular views of the Melbourne skyline and the Melbourne Park Sports Precinct. This project entailed the complete refurbishment of 419 guest rooms including the Executive Suites and the William Clarke Suite. In addition, the refurbishment extended across the lobbies, corridors and Executive Lounge, with an extensive upgrade to perimeter windows and base-build services.

Creative Kicks was engaged by INTREC Management, working closely with the INTREC Marketing Department to understand the project outcomes, site constraints and key requirements. This led to Creative Kicks proposing and demonstrating the merits of a series of videos covering, but not limited to, an introduction of the team, the Early Contractor Involvement (ECI) process, live site strategies and completion, all within the initial budget and scope.
Creative Kicks produced six videos from pre-production, filming on site with traditional cinema cameras, capturing drone video and footage, and capturing interviews with key personnel, through to the final editing and closed captioning, all the while consulting with the INTREC team throughout the entire process to ensure the final product was on brand and ticked all the boxes.
WATCH THE SERIES

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